Privacy policy
Last updated: 9 October 2026
In short
Your contacts are compared with the list of businesses on saswatlife on your own phone. Your address book is not uploaded.
There is no central saswatlife account and no saswatlife profile of you.
Each store is a separate system. A store holds only what you share with that store, and cannot see which other stores you use.
Who we are
This website and the saswatlife apps are operated by saswatlife, a micro enterprise registered in India under the MSME Udyam scheme.
saswatlife is a sole proprietorship owned by Natraj Thapa.
- Udyam registration number
- UDYAM-AS-12-0004683
- Location
- Naojan Gaon, SarupatharGolaghat, Assam 785601India
For legal notices, write to connect@saswatlife.com and we will share our full postal address.
You can reach us at connect@saswatlife.com or +91 91036 78822.
What this policy covers
This policy covers the saswatlife website, the saswatlife app for Android, and saswatlife Business, where businesses on saswatlife manage their stores, both on the web at hub.saswatlife.com and in the saswatlife Business app.
This policy explains how saswatlife handles data. Each store decides how it uses the data you share with it and is responsible for that use. A store may also have its own privacy notice, which applies alongside this one.
No tracking
Nothing saswatlife runs has analytics, third-party trackers or ads: not our websites, not our apps, and not the systems we run for each store. The only outside services they use are the Google Cloud services they run on, for sign-in, storing data, notifications and request logs, and Zoho Mail, which hosts our email in India. When you message us on WhatsApp, those messages are carried by WhatsApp under its own terms.
If that ever changes, we will update this policy first.
On this website
This website, saswatlife.com, has no user accounts and no cookies. The fonts are served from our own servers, so loading a page makes no request to any other company.
The website is hosted on Google Cloud. The hosting provider keeps basic request logs — your IP address, browser type, the page requested and the time — for up to 30 days, for security and troubleshooting. They are then deleted automatically.
In the app: your contacts
The saswatlife app for Android asks for permission to read your contacts. It uses that permission to compare the contacts on your phone with the list of businesses on saswatlife.
That comparison happens on your phone. Your address book is not uploaded.
To compare, the app downloads the list of businesses from saswatlife.com. Each business in it is locked under its own phone numbers, so the app can open a business only with one of its numbers. Our hosting provider logs each download as it logs a page request on this website.
You can turn off the contacts permission at any time in your phone's settings. You can still find a store by typing its phone number. That search also happens on your phone.
Stores you save are kept only on your phone. They are deleted when you remove them or uninstall the app.
Signing in to stores
There is no central saswatlife account and no central sign-in. You sign in to each store separately, using Google sign-in, and each store's own system handles its sign-in. There are no passwords.
From Google sign-in, a store receives only your name, your email address, your profile picture and a Google account ID. No password is created or stored.
You may give a store your phone number. The store uses it to contact you about orders and bookings, and may message you on WhatsApp from its own number. saswatlife does not send these messages. saswatlife does not verify phone numbers, and a phone number is never used to identify you or sign you in.
What stores hold
Each business on saswatlife — a "store" — runs as a separate system with its own data, in its own Google Cloud project. Each store's data is stored in Mumbai, India.
A store holds only what you share with that store: for example your orders, your bookings, and the details from your Google sign-in. One store cannot see which other stores you use.
A store can send you notifications, such as order and booking updates. For that, the app gives the store a notification code for your phone, through Google's Firebase Cloud Messaging. The code is deleted with your account at the store. You can turn notifications off in your phone's settings.
saswatlife Business, on the web and in the app
saswatlife Business, on the web at hub.saswatlife.com and in the saswatlife Business app, is for the owners, managers and staff of stores on saswatlife, and for saswatlife's own staff. It is not for customers. What follows applies to both.
You sign in with your Google account; there are no passwords. Google sign-in gives us your name, email address, profile picture and Google account ID. Your sign-in is remembered on your device: on the web, in your browser's own storage, not in cookies. We also ask for your phone number.
When a store registers, we ask for its business address, and, with your separate consent, proof of the business and proof of the owner's identity. We use these only to verify the business and its owner. If you give us an Aadhaar card, give the masked version, which hides the first eight digits. We also verify the store's phone numbers by calling them. The phone numbers registered in saswatlife Business are the numbers we use to contact the business. We keep the documents while the business's saswatlife Business account is open, then delete them with it, unless the law requires us to keep them longer.
It holds:
- each store's details: its name, category, business address, area and town, the owner's name, email address and phone number, the proof of business and identity it gave us, its plan and how often it pays, its status and sign-in address, its next payment date, and our notes about the store;
- the people at each store: their name, email address, phone number, role (owner, manager or staff) and when they were added;
- the store's phone numbers, which customers find it by: who added each number and when, and whether we have checked it by calling it, who checked it and when;
- when we checked the store's page for deleting customer data;
- messages between a store's people and saswatlife: who wrote each message, what it says and when;
- payments, late fees and any dues, with any payment confirmation the business sends us;
- requests to change a plan, and when each was done;
- a notification code for each device signed in, to send reminders;
- announcements from saswatlife to businesses.
It holds no customer orders, bookings, sales or customer details. Those stay in each store's own system. Stores are published to search only as a locked index: each store's name, address and category, encrypted under each of its checked phone numbers, with no readable list.
This data is stored on Google Cloud in Mumbai, India. The hosting provider keeps request logs, as for this website.
We keep a business's records while its saswatlife Business account is open, including after its store leaves saswatlife.
Only the owner can close a store, only in saswatlife Business, and only once all dues to saswatlife are paid. An email asking us to close a store does not close it; we will point you to saswatlife Business. We confirm the owner's request by phone within 2 working days. Once confirmed, closing is final: see If a store leaves saswatlife. saswatlife does not export or move a store's data. Download the reports you need from saswatlife Business while you use it, and before you confirm.
Closing a store does not delete the business's saswatlife Business account. The account can be deleted only once no store is linked to it. The owner deletes it in saswatlife Business in the same way, and we confirm by phone within 2 working days. We then delete the sign-in details and the list of people at the business. We keep the business's records with us, such as its agreements, plans, invoices and payments, as the law requires, for our legal and commercial records, and to establish or defend legal claims. Messages are kept as described in How long data is kept.
When you sign in, you can tick "Email me about saswatlife Business". We email you about saswatlife Business only if you do. You can change your mind at any time in saswatlife Business, or by writing to connect@saswatlife.com, and we stop.
Service messages are separate and are not optional while you use saswatlife Business: payment reminders and notices about your store. We send them automatically as notifications in saswatlife Business and by email, and may also message you on WhatsApp or call you. For notifications, saswatlife Business keeps a notification code for your device.
Businesses pay us by UPI, Google Pay or cash, outside our apps, and tell us on WhatsApp. We record each payment in saswatlife Business and keep payment records, including any payment confirmation you send us, for as long as the law requires.
If you are not an owner, you delete your own account in saswatlife Business: first leave every store you belong to, then delete your account. It is deleted straight away.
When you write to us
When you email, call, message us on WhatsApp or send a complaint, we keep what you send us and our replies, only to handle your request and to show it was handled. We don't use it for anything else and don't add it to any profile. Our email is hosted by Zoho Mail in India, so emails you send us are stored there. WhatsApp messages are carried and stored by WhatsApp.
We keep messages and complaint records for up to 1 year after the matter is closed.
Who is responsible for what
Under the Digital Personal Data Protection Act, 2023:
- Each store is the data fiduciary for the data you share with it: your orders, bookings, phone number, notification code and the details from your Google sign-in. The store decides why and how that data is used.
- saswatlife is a data processor for that data. We run each store's system on the store's behalf and follow the store's instructions. We do not use store data for our own purposes, and we do not combine data across stores. We keep administrator access to every store's system, and use it only to maintain, fix, test, upgrade and configure the system, and to carry out deletion requests as this policy describes.
- saswatlife is the data fiduciary for this website's request logs and for messages you send us.
- saswatlife is the data fiduciary for the data in saswatlife Business: business users' sign-in details, who belongs to each store, messages, our notes, the checked phone numbers, and payment and dues records.
- Contact matching happens only on your phone, so your address book never reaches saswatlife or any store.
Keeping data safe
Our websites, apps and store systems run on Google Cloud. Data travels over encrypted connections and is encrypted where it is stored.
Each store's system is a separate Google Cloud project, so one store's data is never kept with another's. Sign-in is through Google, so there are no passwords to steal.
If a breach affects personal data we are responsible for, we will tell the people affected and the Data Protection Board of India, as the law requires. If it affects a store's data, we will tell the store straight away, so it can tell you.
How long data is kept
Customers: a store keeps your data while you use it and while the store uses saswatlife. When you delete your account at a store, it is deleted straight away. Every store follows this rule. Backups holding it expire within 30 days. The store may keep records of your orders or bookings without your name and contact details, or where the law requires; its deletion page shows what it keeps. Each store is responsible for its own records.
While a store is inactive because the business has not paid saswatlife, or once it has closed, no one can sign in to it, so you cannot delete your account there yourself. Write to us at connect@saswatlife.com instead. All your data at the store is deleted with the store's project: see If a store leaves saswatlife. Once the project is being deleted, your data there counts as deleted. If the store is restored instead, we delete your account there as soon as it is restored.
Businesses: a store and a saswatlife Business account are closed and deleted as described in saswatlife Business. Backups holding deleted data expire within 30 days.
If you have dues with a store when you delete your account there, the account is still deleted. The store keeps the record of those dues, and the contact details needed to settle them, until they are settled, then deletes them. The store may contact you about them.
If we delete a store because the business did not pay saswatlife, we keep the record of what is owed, with the owner's name, email address and phone number, until it is paid. If the same person applies to saswatlife again, or anyone applies with the same email address or phone number, those dues must be paid first. We contact the business about them.
Website request logs: up to 30 days, then deleted automatically.
Messages and complaint records: up to 1 year after the matter is closed.
If a store leaves saswatlife
If a business closes its store, the store is removed from saswatlife the day the owner confirms: it no longer appears in search or in the app, and its website stops working. Its Google Cloud project, with all data in it, including customers' orders, bookings and details, is then deleted. Google completes the deletion within 30 days.
We close a store ourselves, in the same way, if it breaks the law or our terms, or the law requires us to. If the law requires its data to be kept, for example for an investigation, we keep it for as long as required, then delete it.
If a store leaves saswatlife for any reason, its Google Cloud project is shut down within 15 days of the day it leaves. Google deletes it, with your data at that store, 30 days later.
If a business does not pay saswatlife by the due date, this is what happens, counting from that date:
- The business is reminded.
- For 7 days, everything keeps working.
- From day 8, the store is inactive. Customers cannot see or use it, including to delete their data there. No one at the business can use saswatlife Business, reports included. Your data at the store is kept. A late fee of ₹100 is added.
- Once the business pays what is due and the late fee and tells us, we restore the store within 4 working hours, or on our next working day.
- If we hear nothing by day 15, the store's Google Cloud project is shut down. It can still be restored if the business pays, until Google deletes it, with all data in it — including customers' orders, bookings and details — 30 days later.
saswatlife has no export or migration of a store's data. The business is responsible for downloading and keeping the reports and records it needs, including any the law requires it to keep.
The timeline above covers payments to saswatlife. Google bills each store's cloud use to the business directly. If that payment fails, Google may stop or delete the store's system and its data under its own terms, which saswatlife does not control.
Your rights
Under the Digital Personal Data Protection Act, 2023, you have the right to:
- Access: ask what personal data is held about you and how it is used.
- Correction and erasure: ask for your data to be corrected, completed, updated or deleted.
- Grievance redressal: raise a complaint and get a response.
- Nomination: name someone to exercise these rights for you if you die or become unable to.
You can also withdraw your consent at any time. Withdrawing consent does not affect anything done before you withdrew it.
For data a store holds, contact the store first, or use Delete your data. For anything else, write to connect@saswatlife.com. For grievances, see the Contact page. If your grievance is not resolved, you may approach the Data Protection Board of India.
Children
saswatlife is for people aged 18 and over. We don't knowingly allow anyone under 18 to use it.
Under Indian law, anyone under 18 is a child, and their data can only be processed with verifiable consent from a parent or lawful guardian. saswatlife does not seek that consent, so it is not meant for children. If you believe a child has shared data with a store on saswatlife, write to connect@saswatlife.com and we will help the store delete it.
Changes to this policy
The date at the top of this page shows when this policy was last updated.
If we make a significant change, we will show a notice on this page and in the app before the change takes effect.
Contact and grievances
For anything about this policy, write to connect@saswatlife.com or call +91 91036 78822.
To raise a grievance, see the Contact page. We acknowledge every grievance within 48 hours and reply in full within 30 days.
Contact