Delivery
Emphasis
Land the word the sentence turns on.
The gapThe right sentence with the weight in the wrong place.
When to use it
Daily.
The steps
- Write one sentence.
- Underline the key word.
- Deliver it emphasising that word.
- Move the emphasis to another word.
- Notice how the meaning changes.
- Return the emphasis where you meant it.
You know it worked when
You can make the intended point stand out on purpose.
What else it works, and why
- Message
- Emphasis tells them which part of the message deserves attention.
Which drill is yours, in what order and at what dose, is not something a page can tell you. That is what a Discovery Call is for.
Take the AssessmentOr read the whole glossary first.