Presence
Authority, clarity, calm
Be firm without being aggressive.
The shape
- Authority
- Clarity
- Calm
Why that order
Authority comes from clarity and ownership, not volume. Volume is what people reach for when they do not have the other two.
A worked example
Instead ofThis is unacceptable and you need to fix it.
This cannot continue. The agreed standard is the Thursday deadline. I need it corrected by Friday.
Mostly serves Presence, and reaches into Delivery and Message.
A framework tells you what shape the answer takes. It cannot tell you whether shape is what you are short of, and for most people it is not. Which one is yours, and whether a framework is the right instrument at all, is what a Discovery Call is for.
Take the AssessmentOr read the whole glossary first.