Executive communication
Decision brief
Give a decision maker enough to decide, without walking them through everything you did.
The shape
- Decision required
- Context
- Options
- Recommendation
- Risks
A worked example
- Decision
- Approve the new vendor.
- Context
- The current vendor cannot meet the required service level.
- Options
- Renew, renegotiate, or switch.
- Recommendation
- Switch.
- Risks
- Transition takes four weeks.
You have it right when
The decision could be made in the meeting.
Used in
Where this shape does its work in a real situation.
Mostly serves Message, and reaches into Intent.
A framework tells you what shape the answer takes. It cannot tell you whether shape is what you are short of, and for most people it is not. Which one is yours, and whether a framework is the right instrument at all, is what a Discovery Call is for.
Take the AssessmentOr read the whole glossary first.