saswatlife
Work on my communication

The frameworks

Presentation

Open, build, land

Give a talk a shape with a beginning that promises and an end that delivers.

Message · Capability framework · No. 74

The shape

  1. Open
  2. Build
  3. Land

A worked example

Open
There is one reason our current approach is becoming unsustainable.
Build
The evidence, and what follows from it.
Land
So we need to redesign the process before the next growth phase.

Mostly serves Message, and reaches into Delivery.

A framework tells you what shape the answer takes. It cannot tell you whether shape is what you are short of, and for most people it is not. Which one is yours, and whether a framework is the right instrument at all, is what a Discovery Call is for.

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