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The frameworks

Presentation

Problem, insight, solution

Connect a solution to something you learned about the problem.

Message · Capability framework · No. 72

The shape

  1. Problem
  2. Insight
  3. Solution

Why that order

The insight is what makes the solution feel earned rather than chosen in advance.

A worked example

Problem
Customer onboarding takes five days.
Insight
Most of the delay sits in manual verification.
Solution
Automating verification cuts the elapsed time.

A framework tells you what shape the answer takes. It cannot tell you whether shape is what you are short of, and for most people it is not. Which one is yours, and whether a framework is the right instrument at all, is what a Discovery Call is for.

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