Adaptability

Same message, different audience

Build the flexibility to hold meaning constant while relevance and language move.

Intent · Capability framework · No. 88

The shape

The underlying message
The team version
The leadership version
The client version

A worked example

The project is delayed because testing is incomplete.

Team: We need two more days to finish the remaining tests.
Leadership: Testing is incomplete, which puts the Friday release at risk.
Client: We need additional validation before confirming the release date.

Mostly serves Intent, and reaches into Message.

A framework tells you what shape the answer takes. It cannot tell you whether shape is what you are short of, and for most people it is not. Which one is yours, and whether a framework is the right instrument at all, is what a Discovery Call is for.

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