Storytelling
Story, meaning, lesson
Turn an experience into an insight somebody else can hold.
The shape
- Story
- Meaning
- Lesson
A worked example
- Story
- I once prepared a presentation for three days and still lost the audience.
- Meaning
- I had focused on making the content complete rather than making the message relevant.
- Lesson
- A complete presentation is not necessarily an effective one.
What usually goes wrong
Attaching a lesson the story does not actually support.
Mostly serves Message, and reaches into Connection.
A framework tells you what shape the answer takes. It cannot tell you whether shape is what you are short of, and for most people it is not. Which one is yours, and whether a framework is the right instrument at all, is what a Discovery Call is for.
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