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Work on my communication

The frameworks

Questioning

Why, what, how

Explore purpose, substance and execution in that order.

Intent · Capability framework · No. 37

The shape

  1. Why
  2. What
  3. How

Why that order

Purpose first, because a change nobody can justify does not need its mechanism designed.

A worked example

Why
Why are we changing the process?
What
What exactly is changing?
How
How will it work in practice?

What usually goes wrong

Running it rigidly in every conversation. Sometimes the why is settled and asking it again reads as resistance.

Mostly serves Intent, and reaches into Message.

A framework tells you what shape the answer takes. It cannot tell you whether shape is what you are short of, and for most people it is not. Which one is yours, and whether a framework is the right instrument at all, is what a Discovery Call is for.

Take the Assessment

Or read the whole glossary first.