Intent and preparation

Emotional aim

Decide the emotional effect, not only the information.

The gapYou focus on what they should know and ignore what they will feel.

Intent · Knowledge gap · 10 minutes · on your own

When to use it

Anything carrying bad news, a request, praise, or a change somebody did not choose.

The steps

Pick the situation.
Write: what do I want them to understand?
Write: what do I want them to feel?
Choose one primary emotional aim: reassured, confident, motivated, respected, understood, alert, supported, or challenged.
Build the message around both.
Deliver it.
Ask them what they actually felt.
Compare the intended emotion with the actual one.

You know it worked when

You consider emotional impact deliberately, without manipulating anybody.

What else it works, and why

Message: The intended feeling shapes framing, word choice and examples.
Delivery: Tone, pace and energy carry emotional impact.
Connection: The impact exists between the two of you, not inside the message.

If it did not work

If intention and impact differ, look at framing, tone, presence and connection.

Which drill is yours, in what order and at what dose, is not something a page can tell you. That is what a Discovery Call is for.