Message, further
Executive summary
Give a decision maker what they need in thirty seconds.
The gapBackground arriving before the point, in a room that decides early.
When to use it
Before any update to somebody senior.
The steps
- Take a complex issue.
- Identify the situation, the key issue, the impact, the recommendation and the decision required.
- Reduce the whole thing to thirty seconds.
- Deliver the summary.
- Ask what they understood.
- Identify what they actually needed.
- Refine it.
You know it worked when
They understand the issue, why it matters, and what you need from them, quickly.
What else it works, and why
- Intent
- Executive communication prioritises by the decision required.
- Connection
- The summary is built around what the decision maker needs.
Which drill is yours, in what order and at what dose, is not something a page can tell you. That is what a Discovery Call is for.
Take the AssessmentOr read the whole glossary first.