Message and thinking
Message reframe
Carry one message to four different listeners without changing what is true.
The gapOne version of the message, delivered to everybody.
When to use it
When the same update goes to a board, a team and a client.
The steps
- State the core message.
- Frame it for a senior leader.
- Frame it for a peer.
- Frame it for a beginner.
- Frame it for a resistant listener.
- Change emphasis, examples, vocabulary and relevance. Keep the truth unchanged.
- Deliver each version.
You know it worked when
The communication changes and the message does not.
What else it works, and why
- Intent
- The new frame still has to serve the original goal.
- Connection
- Reframing changes how the message is positioned for them.
Which drill is yours, in what order and at what dose, is not something a page can tell you. That is what a Discovery Call is for.
Take the AssessmentOr read the whole glossary first.