Message and thinking
Opening and closing
Strengthen the first line and the last.
The gapA strong middle between a slow start and a fade.
When to use it
Anything prepared.
The steps
- Choose the topic.
- Write three possible opening lines and pick the strongest.
- Write three possible closing lines and pick the strongest.
- Deliver the whole thing.
- Record only the opening and the closing.
- Judge whether the opening established relevance and the closing left a takeaway.
You know it worked when
You begin with purpose and finish on a landing point.
What else it works, and why
- Delivery
- The opening and the closing have to land vocally.
- Connection
- The opening establishes relevance; the closing decides what is kept.
Which drill is yours, in what order and at what dose, is not something a page can tell you. That is what a Discovery Call is for.
Take the AssessmentOr read the whole glossary first.