Real time response
Answer, explain, land
Avoid both the one word answer and the four minute one.
The shape
- Answer
- Explain
- Land
A worked example
Yes, we can deliver by Friday. The team has finished the core development and only integration testing remains. So the Friday commitment is realistic.
You have it right when
The last line closes the thought, so nobody has to ask whether you have finished.
Used in
Where this shape does its work in a real situation.
Mostly serves Message, and reaches into Delivery.
A framework tells you what shape the answer takes. It cannot tell you whether shape is what you are short of, and for most people it is not. Which one is yours, and whether a framework is the right instrument at all, is what a Discovery Call is for.
Take the AssessmentOr read the whole glossary first.