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Work on my communication

The frameworks

Presentations

Business case

Make the case for something that costs money.

Asking for support or funding for an initiative.

Message · Application framework · No. 110

The shape

  1. Problem
  2. Impact
  3. Solution
  4. Value
  5. Investment
  6. Recommendation

A worked example

Customer onboarding takes five days. The main delay is manual verification. Automating it can bring the process to two days. The estimated benefit is a 40 per cent reduction in processing time. Implementation requires the budget attached. I recommend starting with the enterprise workflow.

Mostly serves Message, and reaches into Intent.

A framework tells you what shape the answer takes. It cannot tell you whether shape is what you are short of, and for most people it is not. Which one is yours, and whether a framework is the right instrument at all, is what a Discovery Call is for.

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Or read the whole glossary first.