Storytelling
Experience, insight, application
Convert something that happened to you into something another person can use.
The problem it addresses
Stories that are interesting and leave the audience with nothing to do.
The shape
- Experience
- Insight
- Application
Why that order
Experience gives credibility and context, insight extracts the meaning, and application makes that meaning transferable to somebody whose situation is not yours.
A worked example
- Experience
- I once spent three days preparing a presentation that technically covered everything.
- Insight
- I had optimised for completeness rather than for what the audience needed.
- Application
- Now I identify the decision the audience has to make and build around that.
What usually goes wrong
Ending with a generic lesson that the experience did not produce.
Adapting it
- Coaching
- Experience, insight, then the learner's own application.
- Public speaking
- Story, insight, audience takeaway.
Used in
Where this shape does its work in a real situation.
Mostly serves Message, and reaches into Connection and Intent.
A framework tells you what shape the answer takes. It cannot tell you whether shape is what you are short of, and for most people it is not. Which one is yours, and whether a framework is the right instrument at all, is what a Discovery Call is for.
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