Questioning
Fact, meaning, implication
Move from raw information to interpretation and then to consequence.
The shape
- Fact
- Meaning
- Implication
A worked example
- Fact
- Customer complaints rose 18 per cent.
- Meaning
- Most of them relate to delivery delays.
- Implication
- If delivery reliability does not improve, retention becomes the larger problem.
What usually goes wrong
Presenting the interpretation as though it were the fact. The two have different burdens of proof and merging them hides that.
Used in
Where this shape does its work in a real situation.
Mostly serves Message, and reaches into Intent.
A framework tells you what shape the answer takes. It cannot tell you whether shape is what you are short of, and for most people it is not. Which one is yours, and whether a framework is the right instrument at all, is what a Discovery Call is for.
Take the AssessmentOr read the whole glossary first.