Sales and business development
Problem, impact, value
Connect what you sell to what it costs them not to have it.
Explaining why the thing you do is worth money.
The shape
- Problem
- Impact
- Value
A worked example
Manual routing delays support requests. That increases response time. Automated routing cuts the delay and makes response consistent.
Built from
An application framework is a package. These are the reusable shapes inside it.
Mostly serves Message, and reaches into Connection.
A framework tells you what shape the answer takes. It cannot tell you whether shape is what you are short of, and for most people it is not. Which one is yours, and whether a framework is the right instrument at all, is what a Discovery Call is for.
Take the AssessmentOr read the whole glossary first.