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The frameworks

Sales and business development

Presenting the solution

Present a solution against a need they have already stated.

Showing a client what you propose to do.

Message · Application framework · No. 158

The shape

  1. Need
  2. Solution
  3. How
  4. Benefit
  5. Proof

A worked example

You need faster incident routing. Our platform automates it. It categorises each request and assigns it. That removes the manual handling. In the pilot, response time improved by 35 per cent.

Mostly serves Message, and reaches into Connection.

A framework tells you what shape the answer takes. It cannot tell you whether shape is what you are short of, and for most people it is not. Which one is yours, and whether a framework is the right instrument at all, is what a Discovery Call is for.

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Or read the whole glossary first.