Presentation
Story, data, meaning
Make a number mean something to the people looking at it.
The shape
- Story
- Data
- Meaning
A worked example
- Story
- Customers are waiting longer for support.
- Data
- Average response time went from two hours to six.
- Meaning
- That is now large enough to breach our service commitment.
What usually goes wrong
A story that the data does not actually support, which is persuasive right up to the moment somebody checks.
Used in
Where this shape does its work in a real situation.
Mostly serves Message, and reaches into Connection.
A framework tells you what shape the answer takes. It cannot tell you whether shape is what you are short of, and for most people it is not. Which one is yours, and whether a framework is the right instrument at all, is what a Discovery Call is for.
Take the AssessmentOr read the whole glossary first.