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The frameworks

High pressure

The difficult question

Answer from structure rather than from the reflex to defend.

A question you did not expect and do not want.

Presence · Application framework · No. 187

The shape

  1. Pause
  2. Decode
  3. Answer
  4. Evidence or explanation
  5. Close

A worked example

Why did you make that decision?

I made it on two factors: customer impact and operational risk. At the time, the data showed Option A had the lower immediate risk.

Mostly serves Presence, and reaches into Message.

A framework tells you what shape the answer takes. It cannot tell you whether shape is what you are short of, and for most people it is not. Which one is yours, and whether a framework is the right instrument at all, is what a Discovery Call is for.

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Or read the whole glossary first.