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The frameworks

Clients and stakeholders

Client discovery

Find the problem and what it costs them before proposing anything.

Understanding what a client actually needs.

Connection · Application framework · No. 167

The shape

  1. Context
  2. Need
  3. Problem
  4. Impact
  5. Desired outcome

A worked example

Context
Tell me about your current process.
Need
What are you trying to improve?
Problem
Where is the biggest difficulty?
Impact
What does that difficulty cost you?
Desired outcome
What would success look like?

Mostly serves Connection, and reaches into Intent and Message.

A framework tells you what shape the answer takes. It cannot tell you whether shape is what you are short of, and for most people it is not. Which one is yours, and whether a framework is the right instrument at all, is what a Discovery Call is for.

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